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4 lessons from finance apps that can make you money_Insert Blog

Laughing all the way to the app

Keys, wallet, phone: those are the things that most people try to remember every time they leave the house. But increasingly, the phone is starting to take the place of the wallet: it has payment apps, and apps that replace your ATM card, loyalty cards, and insurance cards. As adoption grows, and financial institutions learn Read More »

The 30 Billion Moment Question_Insert Blog

The 30 Billion Mobile Moment Question

Last week we were thrilled to host Jennifer Wise, Senior Forrester Research analyst, at a webinar to discuss app user behavioral trends and how businesses can best keep up with users by embracing in-app personalization. Jenny shared some stats from her recent research that really underline the immense opportunity that apps present for businesses today: Read More »

Meeting User Expectations_Insert Blog

The Path to App Fidelity: Meeting User Expectations

User acquisition is difficult, sure. But once you’ve gotten users, the battle isn’t over. Today’s app users are sophisticated consumers who have come to expect a lot from every digital interaction, particularly ones they have in your app. Mobile giants have set the bar very high, delivering extremely personalized and seamlessly functional apps, and users Read More »

Mobile Moments Campaigns Insert Blog

Trigger Happiness: choosing the right mobile moments for your in-app campaigns

In the past year, we heard a lot about mobile moments. Sometimes even mobile micromoments. The story behind these mobile moments is one of relevancy: you want to display to your users contextual messages, relating to what they’re doing in the app right now. To do that, you need to have pre-defined triggers and that’s Read More »

The Demise of the Mobile Marketing Silo_Insert_Blog

The Demise of the Mobile Marketing Silo: Impressions from Adobe Summit

Like many of you, I have spent my fair share of time at large software conferences during the course of my career. After a dizzying week of learning about new technology, attending flashy keynotes, and meeting tons of colleagues, it is usually hard for me to concisely sum up the experience. In the case of Read More »

Fast food & fast users_Insert Blog

Fast food & fast users – is your app keeping up?

Quick Service Restaurants have changed the way we purchase and consume food, and in the process have redefined how consumers interact with brands. Their success over time has been rooted in their ability to create long-lasting relationships based on a personal connection with customers (think: “I’m loving it”). They have excelled in creating value through Read More »

The Rise of the Mobile Marketing Automation Hero_Insert_Blog

The rise of the Mobile Marketing automation hero

Some people are still asking: “what is marketing automation?” And others are still answering that it is “email marketing.” Well, it’s not. Marketing automation is the ability to effectively communicate your messaging to the masses, as well as a tool for lead capturing, lead nurturing, and opportunity acceleration. It’s what helps you identify your best Read More »

Mobile App Personalziation_Insert Blog

What do we talk about when we talk about personalization?

Have you been hearing about personalization at every corner of the digital world? The advent of big data and AI have given rise to dreams of perfectly personalized experiences in our everyday lives: in education, commerce, travel, and many other fields. We’re used to the form of personalization that advertisers use to target us based Read More »

Red Carpet In-App Campaigns_Insert Blog

Unroll Your Mobile Red Carpet

Award season is in full swing, and it will culminate this weekend as millions worldwide will gather to watch the Academy Awards ceremony. Many of us have no intention of actually watching the broadcast, but for weeks we’ve been talking about the movies, politics, and fashion trends that are all part of the Oscars bonanza. Read More »

the-guide-of-small-things_insert-blog

The Guide of Small Things

I bet you anything that at some point, every brand– be it a bank, retailer, food chain (and many others)– has dreamed about running a super bowl commercial next season. The reality, of course, is that most brands will not make this commercial. Either way, such commercials are more of a status symbol than a Read More »

blog_its-almost-2017_Insert

It’s almost 2017: time to ditch the fear of in-app marketing

Quite a few mobile app owners have turned their backs on ‘in-app marketing.’ Why? Probably because many consider the combination of “in-app” and “marketing” to mean just one thing: advertising. If advertising and monetization are dirty words in your app, your apprehension is well understood. If yours is a retail or travel app there, working Read More »

Thanksgiving app best practices - Insert blog

Give your app users more this Thanksgiving

Next week, Americans will celebrate Thanksgiving, which marks the beginning of the holiday season in the US. While traveling to see their families, cooking together, and shopping on Black Fridays, Americans will be spending a lot of time on their smartphones. For app owners, this is an opportunity to improve their relationship with users by Read More »

insert_blog_3-push-notifications-rules

3 push notifications rules to live by

Push notifications are suffering. Too many users are opting out, fed up with spammy messages that do nothing to improve their app experience, or are completely irrelevant to them. Multiple studies now show that push notification opt-in rates are around 50%. As a community of mobile technologists, practitioners, and marketers, it is up to all Read More »

Insert at AppsWorld_ROI Insights from AppsWorld

Getting personal at AppsWorld

Last week, a team from Insert attended AppsWorld London, one of Europe’s largest events for app developers and mobile marketing professionals. We had exciting meetings with folks from companies of all stripes: mobile-first companies who are app veterans, web-based businesses who understand that users are increasingly moving towards apps, and multi-channel businesses who want to Read More »

4 successful in-app marketing strategies

4 successful in-app marketing strategies that mobile giants use (and you can too!)

The world’s most successful apps got their status not only because they have a massive number of customers, but also because these customers keep coming back. Leaders like AirBNB, Uber, Waze, and Seamless have fostered loyalty by introducing personalized, dynamic and valuable in-app campaigns at every step of the user journey. But, don’t despair! You Read More »

Blog_Using surveys to improve your in-app marketing efforts

Ask and you shall receive: Using surveys to improve your in-app marketing efforts

In-app surveys can be a powerful tool for improving your customers’ experience, in the app and beyond. In the process, surveys can help you promote new features, collect feedback, and recapture the attention of disengaged users. With surveys, as with other app elements, success requires targeting the right audience, at the right time, for a Read More »

Confessions of an App Snob_Insert In-App Marketing

Confessions of an App snob

I have a confession – I’m an app snob. I find myself growing increasingly picky about the app experience, and I notice that I’m quicker than ever to remove an app when it lets me down. Go ahead and admit it: you’re probably an app snob too! While there are many areas that affect my Read More »

Mobile_App_Maturity_Model

The 4 stages of the mobile app maturity model

I often feel like attending family gatherings is one of my hobbies. Why? Because I have such a large family that it is almost inevitable that someone is celebrating a party-worthy milestone. At a recent birthday party, I was watching college-age relatives warn high-school age relatives about upcoming perils, the not-quite teenagers ‘lead’ the toddlers, Read More »

App Engagement Analytics

‘You’re so vain’: 3 lessons on app engagement metrics

Every mobile marketer knows how important app engagement is. It leads to stronger user loyalty, reduced churn rates, and more conversions. The problem is that many mobile marketers don’t have an effective plan in place for measuring, analyzing, and optimizing the performance of their app engagement methods (even if they think they do). Many mobile Read More »

Digital Marketer's journey to app personalization

The digital marketer’s journey to app personalization

Unless you’re just starting your career as a digital marketer for mobile apps, chances are that your professional journey began on other marketing channels. Maybe you started on email, using a marketing automation platform to send targeted, personalized emails to segmented audiences. Or perhaps you managed your website, optimizing the user experience with real-time web Read More »

racing

How to drive your app with speed & control

When I mentally combine “speed and control”, it triggers the vivid memory and feelings of my hair “on fire” as I raced happily around BMW’s professional racetrack, last September. I spent an amazing day with clients and friends at the BMW performance track in South Carolina. With each phase of the race, I was empowered Read More »

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