Personalization First: keeping up with your mobile app customers

A webinar presented in cooperation with guest Forrester researcher, April 2017

People are turning to their phones more and more every day, and as their usage grows, so do their expectations for a better and more personalized app experience.

To maintain mobile customer relationships, app owners must have the technological tools and agility to deliver against high customer expectations in real time. For businesses, personalizing the app experience is the way to own mobile moments and increase interaction with their brand.

In this webinar we answer:

  • What is the current state of mobile app user behavior?
  • What are customers’ expectations for personalization in mobile moments?
  • How can marketers best respond to user expectations and fast-changing lives?

Watch the webinar to see the most recent stats from the April 2017 Forrester Research report: ‘Pivot to Person-First Personalization’

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A conversation between:

Jennifer Wise, ForresterJennifer Wise, Senior Analyst, Forrester

Jenny is a senior analyst serving Customer Experience Professionals. Her research focuses primarily on user experience (UX) priorities, such as user research, interaction design, and iterative prototyping. In her research, she provides strategic guidance on how to execute against these priorities across foundational company experiences, mobile, and emerging interfaces, including virtual assistants and virtual reality.

Nathan Golan, InsertNathan Golan, VP WW Sales, Insert 

Nate is a seasoned executive with over 25 years of experience in enterprise software and mobile technology. As the Vice President of Worldwide Sales for Insert, he’s growing the company’s sales and driving adoption of the Insert platform in a range of vertical markets. Prior to Insert, Golan led Worldwide Sales for IBM’s MobileFirst Platform where he helped grow the business significantly. He joined IBM via the acquisition of Worklight where he held the position of VP of Worldwide Sales.

  • Ecooltra_Insert Customer
  • Kimberly Clark_Insert Customer
  • AXA_Insert Customer
  • Sony_Insert Customer
  • Perfect365 _Insert Customer
  • TMB_Insert Customer
  • Herold_Insert Customer
  • Lactapp_Insert Customer
  • Federal bank_Insert Customer

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