People are turning to their phones more and more every day, and as their usage grows, so do their expectations for a better and more personalized app experience.
To maintain mobile customer relationships, app owners must have the technological tools and agility to deliver against high customer expectations in real time. For businesses, personalizing the app experience is the way to own mobile moments and increase interaction with their brand.
In this webinar we answer:
- What is the current state of mobile app user behavior?
- What are customers’ expectations for personalization in mobile moments?
- How can marketers best respond to user expectations and fast-changing lives?