Mobile Tooltips

On boarding and new feature introduction made easy

Encouraging users to interact with your app’s features is not an easy task. After putting in all that hard work to plan, develop and launch app features, you’re now struggling with getting your users to actually engage with your app.

Insert Mobile Tooltips are highly effective in guiding new users through the onboarding experience, as well as simply introducing new features.

2:33 min. on how to add Mobile Tooltips with Insert

Our automated in-app platform allows you to independently create and set Mobile Tooltips while at the same time testing, modifying and optimizing your tooltip performance for different segments.

The right Mobile Tooltip. At the right mobile moment.

In mobile apps, it’s all about timing and relevancy. In other words, you can use your data to personalize the experience in your app.

Insert lets you easily create these types of real-time campaigns by allowing you to discover the right tooltip for your audience and deliver it to them at the perfect mobile moment.

Segment and target audiences based on their most recent engagement with the app, such as visited product pages, latest additions to cart, specific feature usage, and more.

You can also segment according to user interest, demographic or real-time location.


For example, a travel app could use a mobile tooltip to introduce its users to a new feature that allows pre-ordering meals right before their flight. A retail app, for example, might use a mobile tooltip right after user purchases to show them that they can share images of their new items on different social media platforms.

Measure, test and optimize

Is there a better time to run your campaign? Or a more effective place for the tooltip in your app?

Insert allows you to experiment and run tests on different texts, images, or even target audiences.

View the length of your average tooltip display durations or the number of users who closed the tooltip without engaging with it.

Analyze if you are achieving your larger marketing goals, such as increased engagement with the new feature. For example, you’ll be able to measure the number of users who engaged with the new feature after engaging with the tooltip.

Ready to go beyond push notifications?

Download the “Giant Book of In-App Campaigns” to discover 19 types of campaigns you can create in your app, including 24 best practices and examples.


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Ready to create a more engaging

in-app experience?


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