Acquisition inserts grow the app’s user base through better app ratings or app cross-promotion. This category requires the app owner to experiment with the right timing, so that users receive acquisition inserts that won’t circumvent their use of the app. Users should be prompted to share the app when its use indicates they are happy and engaged with the app. Timing acquisition inserts and targeting them by audience requires no coding.

Sample Acquisition Inserts

Share this app

Use this insert to prompt users to share the app or its content in social media.


Cross promotion

Cross-promote other apps,  by suggesting them to the app’s users


Rate app

Ask users for an app rating at the right time – when they’ve had a good mobile experience – and without interrupting them. We recommend selecting your app’s power users, since they are more likely to grant a high rating.

Mobile App Rating

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